If you’ve been doing SEO for some time you will get
to a point where you may realize PPC isn't so bad after all.
I personally got into SEO because it was "free".
Well it wasn't really free. In fact, cost me a lot of time.
And in most cases, I needed to hire people for back
links to get results
The Results took a LONG time to get.
Even sometimes I worked hard to rank for a keyword
only to find that it didn’t convert into sales.
THAT SUCKS.
And on top of all that Google's algorithm can change
at anytime and all my hard work can disappear.
Now with that said, I'm not against SEO at all!
I just like PPC because I can quickly get results,
scale it, and know exactly what keywords convert
into sales.
I now do both. I start with PPC. Figure out what
keywords convert into sales. Then work on
ranking those keywords “organically”.
But the question comes up with using Pay
Per Click... "WHICH PPC source should I use?"
That’s why I want to share my experience of testing
4 different PPC sources with you and how you can save
yourself a lot of time, money, and frustration.
Plus help you achieve your goals of more targeted
cheap profitable traffic.
The 4 places I have personally tested are:
1) Facebook
2) Sitescout
3) Google Search
3) YouTube.
Let's begin...
1) Facebook
If you believe all the hype of cheap facebook
clicks and all the money made from Facebook
advertising ...then Facebook sounds great.
Well when I tested it. It didn't work out like that.
Clicks were around 15 to 20 cents per click.
My opt-in form converted at around 60% with YouTube
The SAME opt-in form on Facebook converted at 1%
(I even tried many different designs and layout with
no luck)
Facebook costs me 100 times more per lead than
YouTube..
My theory why Facebook doesn't work is becasue
most people on Facebook are LAZY.
I mean do you go on Facebook when you are real
motivated to make thing happen in your life?
Usually not.
I use it to distract myself or see what people are up too.
Plain and simple, users on Facebook are NOT actively
searching for a solution.
Think about it; when someone is searching on a
search engine like Google Search or YouTube they
are ALREADY MOTIVATED searching for a solution.
I know I'm going against the 'hype" here and saying
Facebook does not work for direct return on investment
but I follow my experience and the numbers, not hype...
2) SiteScout and Banner Ad Networks
My God I spent around $500 dollars and got nothing.
N-O-T-H-I-N-G
My theory: They don't tell you where your ads are
shown and it's probably for a reason.
A few of my friends have noticed the same thing so be aware…
You can get traffic. But that traffic does not convert.
3) Google Search
Expensive, expensive, expensive.
OK traffic, but did I mention it was expensive ? ;)
I sometimes think “with clicks costing so much
‘how does anyone make profit advertising on
Google Search?’”
And yes I had relevant page to keyword so my CPC
should've been lower… But wasn’t.
My theory: Google Search has been around a long time
and over saturated.
Big companies have spending budgets that don't need
direct positive ROI and it's knocking little guys out.
Plus, Google Search wants bigger sites with lots of links
and content on the landing page or else they “slap” you
and won’t show your ad.
And as a marketer you know that kills conversion
because what converts best is one link, one action.
4) YouTube
You've probably heard me express my opinion on it
as I revealed it's the best PPC traffic I found so far.
YouTube traffic is down right cheap.
It converts into paying customers and buyers.
You can't really be "slapped" or banned because
your sending traffic to YOUTUBE.COM first
(so how can they "slap" themselves :)
It has everything I am looking for. Cheap. Converts
Profitable. Scalable.
That's why I am going to continue to invest more of
my time learning more about how it works to get the
most out YouTube traffic every single day.
And if you can relate and want to save years
of testing other sources and get the direct path
to cheap converting traffic... then learn with me.
Enroll in Alex Albright's Instant Traffic Formula to
get the direct path and shortcut to get targeted
profitable scalable traffic to grow your business that
most people will never know about.
It may just be the ticket to success you are looking for.
And if doesn’t work or for ANY reason you can get your
money back - every single penny.
Nothing to lose. Everything to gain.
